Freestanders Set the Stage for Bold Ideas at Wolverine Worldwide’s FUTURES 2027 Trend Inspiration Brunch
At Wolverine Worldwide’s Rockford, MI headquarters, the brand marketing and product teams came together for a day of forward-thinking inspiration—the FUTURES 2027 Trend Inspiration Brunch. The goal? To explore the macrotrends shaping the future of footwear and spark fresh ideas to drive innovation.
Leading the conversation were trend experts Rose Fulbright and Jenny Stewart, who shared sharp insights and compelling visuals that brought the future into focus. To complement their presentations and create a cohesive, engaging environment, the event design needed to be as dynamic and flexible as the ideas being shared.
That’s where Brightformat’s Freestanders came in.
With four large 95” tall Freestanders Columns and three sets of 23” Freestanders Stacking Cubes thoughtfully positioned throughout the space, the signage setup offered more than just branding, it set the tone for creativity and collaboration. The modular Freestanders system made it easy for the event team to configure the space quickly and effectively (no tools needed!), supporting everything from the entrance area to the stage.
The result? A seamless blend of form and function that allowed the event to flow naturally, keeping attendees focused on the trends and conversations that will influence Wolverine Worldwide’s direction in the years to come.
Client
Wolverine Worldwide
Designer
Jamie Kirby
Venue
Wolverine Worldwide HQ
Photographer
Products/Techniques
Freestanders Walls
Freestanders Stacking Cubes
Freestanders 23” Stacking Cubes and 95”H Column
Freestanders 23” Stacking Cubes
Freestanders 23” Stacking Cubes
Freestanders 23” Stacking Cubes
Freestanders 23” Stacking Cubes and 95”H Column
Freestanders 23” Stacking Cubes and 95”H Column
Freestanders 23” Stacking Cubes and 95”H Column
Freestanders 23” Stacking Cubes and 95”H Column