Stands up. Stands out.
The smarter, more sustainable alternative for event graphics.
Stands tall. Displays it all. Builds walls. And easy to haul.
Our patented magnetic system makes assembly a literal snap. Plus, everything packs down flat for easy storage or recycling.
Built for Events
Freestanders provide a lightweight, recyclable alternative to traditional event structures, helping teams create branded spaces that are quick to assemble with one to two people, and always deliver on time.
Trade Shows + Exhibits
Create standout booth experiences with modular displays designed for repeated use across your event calendar.
Conferences + Summits
Transform conference venues into immersive branded experiences that engage attendees from registration through closing remarks.
Brand Activations
Build memorable environments that invite participation, storytelling, and connection.
Internal Events
Elevate sales meetings and internal events with polished, flexible environments that reinforce company culture.
Meet the Freestanders
Walls
Create the foundation of your event space. Define structure, set scale, and establish a branded backdrop for everything that happens inside your environment.
Stacking Cubes
Four-sided, stackable signs designed to bring energy, messaging, and visual storytelling into your event.
Columns
Add structure and visibility. Freestanders Columns introduce height, framing, and vertical presence into your event space, helping guide attention and define key areas.
Pedestals + Counters
Showcase products, display printed materials, and create natural engagement points within your event environment.
Photo Frames
Transform attendees from spectators into participants, creating engaging photo opportunities that extend your event's reach through attendee-generated content.
Signs + Feet
Guide the experience with simple, effective signage that helps attendees navigate your event with clarity and confidence.
Create without constraints.
Ultra adaptable displays for anything-but-basic event graphics.
Magnetic connection makes assembly a literal snap — no tools required! Each lightweight panel weighs seven pounds or less, so you won’t even break a sweat.
Stress-free setup.
Four sides of high-quality printing.
Expect vibrant color, a smooth satin finish, and tight registration around corners and across seams. Our production experts are known for their attention to detail and proactive communication. We are known for pulling off complex projects on fixed schedules.
Need to use your display again? Freestanders collapse into flat panels for easy storage and reuse. More of a one-time-use thing? Just find a recycle bin. All products are made from a sustainably engineered fiberboard using fibers recovered from recycled paper products and HP Latex Inks are UL ECOLOGO® and UL GREENGUARD GOLD Certified.
A cinch to reuse or recycle.
Most orders ship in just five business days, with rush production is available.
We use standard freight as our primary shipping method. Items are packed flat and shipped on a pallet directly to the venue or facility. Freestanders are currently available for shipment within the continental United States only.
We Ship. You Shine.
Make a scene.
Freestanders are built to adapt to your vision—flexible, modular, and fully customizable to suit any space, scale, or purpose.
Don’t see what you’re looking for? Just ask! We’ll help you build the perfect fit.
FAQs
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Freestanders are modular, self-supporting walls, columns, and cubes designed to make temporary event environments look polished, branded, and professional—without the need for venue wall mounting, heavy equipment, or long install times. Patented and produced by Brightformat, the system features magnetic panels that snap together easily—no tools needed.
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Freestanders are used by event professionals, experiential marketers, corporate planners, venue managers, and exhibit designers who need fast, flexible, and polished-looking wall solutions.
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Freestanders are ideal for events, activations, tradeshows, conferences, corporate initiatives, pop-ups, weddings, branded environments and short-term displays.
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Freestanders combine the ease of soft goods with the aesthetic and structure of hard walls. They’re fully modular, require no external supports, and are built to be brandable, scalable, and tool-free. Unlike printed fabric and metal frames, they don’t look temporary or cheap—and unlike hard wall installs, they don’t require heavy labor or venue damage waivers.
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Installation is only a few steps. Panels are shipped flat and snap together using hidden magnets — no tools needed!
View our Assembly Instruction Videos
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A single Freestander can go up in just a few minutes, and an entire ballroom full of Freestanders in just a few hours.
View our Assembly Instruction Videos
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No tools are needed. Everything clicks and locks together by hand thanks to our patented magnetic system. For large installs, a step stool or ladder may be helpful for efficiency, but it’s not required.
View our Assembly Instruction Videos
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Yes. We offer installation services in the continental US for Freestanders and event graphics including window and elevator clings, wall graphics, and installation on textured surfaces.
This service is priced separately from Freestanders.
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Height:
Walls and Columns can reach up to 119 inches tall.
Width:
Walls can be as long as you need. Each panel is up to 42" wide, so wider designs will include evenly spaced seams.
Stacking Cubes:
Stacking Cubes can be up to 42” square. Most sizes can stack up to six high.
Download our Freestanders Guide for detailed dimensions.
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Stacking Cubes
Stacking Cubes are approved for moderate outdoor use.
Outdoor Columns
We offer a 30”W x 30”D x 95”H Column that’s approved for outdoor use.
Standard Walls and Columns
Walls and Columns are not currently approved for outdoor use.
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Yes! Freestanders can be modified to support accessories including monitor mounts, shelving units, and graphic add-ons. Let us know what you plan to display and we’ll confirm weight specs and layout compatibility.
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Yes. All Freestanders are produced using client-provided graphics.
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Yes! Every Freestander comes with a design template that makes designing easy. You get four sides of high-quality printing and can expect vibrant color, a smooth satin finish, and tight registration around corners and across seams.
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Yes. All Freestanders projects start with an Adobe Illustrator design template. Our template library has a wide variety of our most common sizes. If we don’t have your exact size, let us know. We’ll create a new template specific to your project.
Explore the Template Library
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Yes, we can assist with templates and basic layout support. If you need full design services, we’re happy to refer you to trusted creative partners.
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Always use provided templates for designing.
Convert all type to outlines
Convert all artwork to CMYK
Vector graphics are highly recommended
If bitmap images are included, the target resolution should be 150 DPI at the final output size for that image in order to minimize pixellation.
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While Freestanders were designed for 2-3 day events, thoughtful disassembly and re-packaging will allow them to be re-used multiple times.
More of a one-time-use thing? Just find a recycle bin. All products are made from a sustainably engineered fiberboard using fibers recovered from recycled paper products, and printed with GREENGUARD GOLD CERTIFIED non-toxic latex inks.
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Freestanders are printed on a sustainably engineered fiberboard using fibers recovered from recycled paper products with HP Latex Inks and are UL ECOLOGO® and UL GREENGUARD GOLD Certified.
Download the Freestanders Sustainability Guide
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Lead times vary depending on quantity, but most Freestanders projects range between 3–14 production days.
Local pickup or delivery is available in the Grand Rapids, Michigan area.
Visit the Shipping + Logistics page for ship times.
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Freestanders are currently available for shipment within the continental United States only.
Standard Freight
We use standard freight as our primary shipping method. Expedited and critical shipments using dedicated trucks are available in order to hit tight deliveries and specific dock times. View our standard ship times.
Residential Delivery
UPS shipping to residential addresses is available for select sizes. Contact us for details.
Carrying Cases
Reusable carrying cases are available for certain sizes by request.
