Making Bold Impressions: How Freestanders Elevated the ArtPrize 15 Launch Event

Project
Written By Katty Neill

Freestanders were on full display at the 2025 ArtPrize Launch Party, framing key moments during the unveiling of the event’s bold new visual identity.

The ArtPrize design team selected our Freestanders modular signage to anchor visual touchpoints throughout the event, held at the Grand Rapids Art Museum. From branded areas to immersive backdrops and wayfinding, Freestanders Walls and Stacking Cubes brought structure and style to the event, while keeping the setup sleek, flexible, and completely tool-free.

These custom elements provided the perfect canvas to showcase the refreshed branding and were designed for reuse throughout ArtPrize 2025, offering a sustainable, high-impact solution for ongoing events during the festival.

Client
ArtPrize

Designer/Agency
Amy Day

Jessica Meade

Venue

Grand Rapids Art Museum

Products/Techniques
Freestanders Walls

Freestanders Stacking Cubes

 
Large, 10-foot Freestanders wall with ArtPrize 15 branding next to iridescent beach balls at the Grand Rapids Art Museum

Freestanders Wall: 144”W x 18”D x 95”H

Set of three Freestanders Stacking Cubes with ArtPrize 15 branding

Freestanders Stacking Cubes and Wall

Detail of a set of three Freestanders Stacking Cubes with ArtPrize 15 branding

Freestanders Stacking Cubes Detail

Large, 10-foot-wide Freestanders wall with ArtPrize 15 branding next to iridescent beach balls at the Grand Rapids Art Museum

Freestanders Wall: 144”W x 18”D x 95”H

ArtPrize 15 Launch Party

 

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Katty Neill
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