A Seamless Event Experience at the NIC Fall 2024 Conference

Case Study

Sep 3

Freestanders helped transform 100,000 square feet of event spaced into a seamless experience.

The National Investment Center for Seniors Housing & Care's (NIC) 2024 Fall Conference offered sector leaders an opportunity to acquire actionable macroeconomic and political insights and form key relationships critical for strategic decision-making.

Client

NIC

Event Design
Center Circle Creative

Venue
Marriott Marquis, Washington DC

Number of Attendees
2,500+

Freestanders Wall (144"W x 95" H) offered visibility and wayfinding for attendees entering the large event space

Solutions & Services

With an event spanning three days and more than 100,000 square feet, effective wayfinding was critical. From registration to breakout sessions and meetup points, Freestanders created highly visible wayfinding, ensuring attendees had a seamless experience navigating the event from start to finish.

White-glove Installation

Brightformat was on-site for the duration of the event offering white-glove service for the initial install, nightly quality checks, layout changes, and breakdown.

Freestanders Products

66 Graphic Panels with Feet
36 Walls and Columns
5 Custom Triangles
4 Sets of Stacking Cubes

Event Collateral + Marketing Materials

2,000 Amenity Cards
300 Pen Holders
150 Table Tents
16 Mirror Clings
8 Refrigerator Clings

Custom Freestanders Triangles and Desk Graphics

Freestanders Walls for breakout sessions

Freetanders Column (24”W x 24”D x 102”H)

Meetup Points

Freestanders Columns were strategically placed to mark designated meetup points for attendees. Standing 102” tall, these columns ensured high visibility throughout the large event space.