Corewell Health Children’s Hospital Brand Activation
Brightformat was proud to support a powerful brand activation at Corewell Health Children’s, designed by the talented team at Baas Creative. The installation celebrated the strength and resilience of young patients and their families while highlighting the care and expertise that define the Corewell experience.
Hosted at William Beaumont University Hospital, the event featured a striking photo backdrop and custom Freestanders topped with free gifts for visitors. Personal stories from patients and families added a meaningful, emotional layer to the activation, creating a space that felt both welcoming and inspiring.
Client
Corewell Health Children’s
Designer/Agency
Baas Creative
Products/Techniques
Freestanders Walls and Columns
Custom Freestanders Walls and Columns with Tops
Custom Freestanders Walls and Columns with Tops
Custom Freestanders Walls and Columns with Tops