Red Carpet Ready in Record Time: SOBER Screening Launch in Washington, DC
MovieGoer partnered with Brightformat to support an exclusive Washington, DC screening event for the new documentary SOBER, celebrating The Phoenix movement’s milestone of reaching one million members. With just one week from initial request to event day, Brightformat moved quickly to produce and deliver a cohesive signage package from Grand Rapids to DC.
At the center of the experience was a 14'-wide Freestanders wall, featuring a step and repeat pattern that served as the backdrop for red carpet photos. Designed with versatility in mind, the reverse side was created for reuse at future events. Brightformat also produced custom film posters and a Freestanders column to round out the environment for the reception and screening.
Fast turnaround, flexible design, and a polished event presence—proof that even under pressure, great experiences can come together seamlessly.
Client
Event
SOBER Advanced Screening + Reception
Venue
Stand Together Theater at the Milken Center for Advancing the American Dream, Washington, DC
Products/Techniques
Freestanders Walls + Columns
168”W x 108”H Freestanders Wall and 95”H Freestanders Column
Second side of the 168”W Freestanders wall with step and repeat pattern
Photo Credit: @bingebarddc
Newform, MovieGoer, and Big Think Freestanders Wall + Column
Poster prints
95”H Freestanders Column
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