Freestanders Walls Anchor Eudokia’s Showroom Debut at NeoCon 2026
For its first-ever NeoCon show, new furniture brand Eudokia turned to design duo Mr & Mrs and Freestanders to launch their debut product.
Rather than an open floor plan with product scattered across it, Mr & Mrs used Freestanders Walls to divide the showroom into distinct zones. A custom L-shaped wall anchored the space, serving as a backdrop and focal point for the new products. All of the walls were finished in matte film, a choice made from the outset knowing the booth would have a second life. Once NeoCon wrapped, the temporary Chicago showroom was headed back to Eudokia's corporate headquarters.
The graphics displayed around the perimeter of the showroom carried that same thinking through. We helped Eudokia land on a material that matched the sustainability of the walls themselves, producing rigid images on sustainable 3mm Fusion board, along with window graphics and product labels for the space.
Eudokia launched with a single clever idea: adaptable, human-centered furniture for small spaces. Its debut piece is a desk-and-chair pairing whose star-base chair folds its legs in with a simple push down on the backrest, letting it stow neatly inside the desk.
Client
Designer
Mr & Mrs (Mike Gorman & Yolanda Gonzalez)
Event
Venue
Products/Techniques
Freestanders Walls + Columns
Eudokia Showroom Entrance Featuring Freestanders Walls
Eudokia Showroom Featuring Freestanders Walls
“Brightformat did an amazing job. Their level of commitment is very rare now. I’m so thankful to have them as a partner.”
– Mike Gorman, Partner, Mr & Mrs
