Merrell x Jeep: Adventure Comes to Life at SEMA
Merrell teamed up with Jeep for the “Roots to Rocks Adventure Road Trip & Giveaway,” bringing a bold, outdoor-inspired experience to the SEMA Show at the Las Vegas Convention Center. The experience celebrated the launch of the Merrell Moab Speed 2 x Jeep 4xe, combining adventure-ready footwear with the spirit of off-road exploration.
The project featured a curated gear kit, a road trip from Michigan to Las Vegas, and a guerrilla-style presence at SEMA. To make the booth stand out amid the sea of chrome and black vehicles, the event design and booth graphics leaned into vibrant colors inspired by the Jeep build-outs, which influenced the footwear colorways, signage, and uniforms.
For the outdoor booth, Brightformat worked with designers and event planners to create and install custom wraps for the product pedestals, which displayed Merrell footwear. We also provided framed poster signage designed for outdoor use. The vibrant gradients popped against the blacktop, tying the entire booth design together and ensuring the display was both eye-catching and cohesive.
Client
Event
2024 Specialty Equipment Market Association (SEMA) Show
Event Design + Planning
Designer
Kailyn Cox, The Agency Wolverine Worldwide
Venue
Las Vegas Convention Center
Products/Techniques
Custom Wraps
Poster Boards
Custom Product Pedestal Wraps
Custom Pedestal Wrap Product Displays
