Eight Floors of Inspiration: Corewell Health Place
When Corewell Health envisioned their new headquarters in Grand Rapids, they wanted more than a building, they wanted a space that inspires wellness, community, and collaboration. A space that reflects their “We Can” mindset and their commitment to better health, for patients and for their team.
Baas Creative led the design vision with a clear goal: to elevate the brand experience for team members and visitors by creating a space that inspires, encourages, and promotes well-being, community, and collaboration. Thoughtfully placed brand statements and graphics reinforced the organization’s values and its relentless commitment to improving health, not just for patients but also for its team members.
From the Whole Health Wall, which shares ideas through purposeful data and provides moments of discovery to encourage growth, learning, and action, to brand statements and messaging that energize and motivate audiences with a renewed sense of purpose and hope, Baas Creative’s designs make Corewell Health’s values tangible.
Bringing Design to Life
Our role at Brightformat was to make that vision real. We produced all eight floors of large-scale wallcoverings, ensuring that every color, material, and detail matched the designer’s intent perfectly.
Even with large formats, we sweat the small details. From testing materials in the space to confirming that colors look right under actual lighting, to the precision of every seam and alignment—we make sure the final installation feels seamless and vibrant.
Client
Design
Project
Products/Techniques
Full-panel Wallpaper Production
Large-scale Wallpaper Wayfinding Numbers
Photo credit: Baas Creative
We make large-scale graphics simple.
We start with a conversation about your goals and vision.
We compare materials and printing options to find the best application for the surface.
We measure the space and provide design templates for graphic designers
We test designs in the actual space before full production.
We produce, ship, and install, double-checking every detail along the way.
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Photo credit: Baas Creative
Better Together
This project shows what happens when design excellence meets technical expertise. Baas Creative designed it. Brightformat produced it. Together, we helped Corewell Health create a headquarters that is inspiring, collaborative, and energizing—a true reflection of their mission.