Variable Data Printing


Case Study: Variable Data Printing

Client:     Baudville
Project:     Customer Renewal Mailing
Paper:     Futura Dull 100# Cover
Printing:     HP Indigo 5600 4cp

In a perfect example of Variable Data Printing, Baudville has incorporated different offers with different categories for different clients based on the individual’s unique purchasing history.  The interior of the piece is populated with the items the client ordered over the previous 12 months.  Depending on that mix of orders, Baudville helped drive their existing clients into new categories with a unique offer for each client.