Data Profiling


Case Study: Data Profiling

Client:     Priority Health

Becoming the number one health care provider in Michigan is no easy task. Brightformat is helping Priority Health on that journey by giving them a clear picture of where their customers are and what resources they need to service those customers.

By reviewing potential healthcare buyers in Michigan we used geospatial mapping and multi dataset layering to review what resources Priority Health had and would need to support a robust marketing campaign.  Beginning with profiling the best fit customers and segmenting by key counties we were able to provide a clear picture of the best marketing opportunities that would provide the most significant return on investment.